BRANDING
2026
ANRAK Brand Identity
ANRAK is a cultural space created for both international visitors and locals,
offering a contemporary interpretation of Korea under the subtitle “KOREA NOW.”
The project curates and showcases Korean goods and art products
that reflect current trends,
while embracing the slogan “The Most Korean Way to Rest.”
The space combines
a pop-up area featuring a variety of Korean food experiences
with a quiet lounge where visitors can read, pause, and stay.
Located in Anguk-dong,
ANRAK sits at the intersection of tradition and modern life,
where culture, daily life, and rest naturally coexist.
The visual identity draws from traditional Korean patterns,
reimagined through bold colors and a modern composition.
The logotype is built on a clean typeface,
subtly infused with the flowing rhythm characteristic of Korean calligraphy.
ANRAK is a modern sarangbang
a place to see, read, taste, experience, and rest in Korea, now.
2026
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ILMO
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CINDERBLOCK Bi
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X CREW brand Identity
2024
KIDROW IDEAL IDEA BI
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서울통닭 Seoul Chickien Bi
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GOGO Katsu Bi
2024
Ming Pet Shop Bi
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꽃들의산책 Flower Atelier Bi
2024
Hen Grilld Chicken BI
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SILKKI PAINO Brand Identity
2024
D'ARCHI Architecture BI
2024
FIRE BUSTER Expo2023 Identity
2024
운을띄우다
2024
CheongDam GOSU
CheongDam GOSU Brand Identity
2024
BRDX Skull Love Snake
2024
Wished Brand Identity
Brand Identity
2024
2023 FIREBUSTER
2024
BRDX apparel
2024
BRDX Supply.co
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SILKKY PAINO
2024
HEAAN SEOUL EYE CENTER
2024
Ruda
2024
대자인병원
Hospital HI
2023
CC Collect
Fashion Brand Identity / 패션 브랜드 BI / 대현
2023
starex / Infino
starex / infino
chemical BI / LOTTE CHEMICAL
2023
Tempest
Solid Surface BI / SAMSUNG
2023
delki
Food Service supply Brand Identity
2023
LAF Light Art Festa
JEJU Light Art Museum
2023
Wise Choice
Organic Food BI
2023
봄성형외과
Hospital BI
2023
MOTOUP
Auto repair shop BI
2023
LOOPER
Fashion Brand Identity / 패션 브랜드 BI
2023
꽃들의산책
2024
KING PONG
Spots Bar Brand Identity
2023
SHOWER RUN 2019
Seoul Running Fastival BI
2023
DOUBLEW / 더블더블유
Corporate Identity
2023
LOTTE freezia
Mart & Shop BI
2023
SURFROG
Fashion Brand Identity / 패션 브랜드 BI
2023
SUMUP
SMART HEALTH CARE BI
2023
Vanguard Club
Club & Bar BI
2023
한옥마을 양조장
전주한옥마을 양조장
2023
WILD HARVEST
Local product & Food BI
2023
GEMINI GYM
KIDS BRAIN SPORTS CLUB
2023
건강더함
HEALTH CARE BI / 건국대학교
2023
M& Service
Mobile service BI / SK telecom
2023
seatree
Cosmetics BI
2023
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Cosmetics BI / 유한킴벌리
2023
boh botanic hill
Cosmetics BI / 올리브영
2023
seatree
Cosmetics BI
2023
SHVO
Cosmetics BI
2023
X CREW
Outdoor & sports Community BI
2023
동촌
Restaurant & Cafe BI
2023
WEARLY
Smart Fashion APP BI
2023
MING
Pet shop BI
2023
HOLLAND HOUSE
Restaurant BI / NewYork
2023
CHOUET
Restaurant BI / MapoGu
2023
CINDERBLOCK
Life Style Brand Identity
2023
BANANA CULTURE
Entertainment Identity / 엔터테인먼트
2023
서울통닭
Restaurant & Cafe BI
2023
KIDROW
Fashion Brand Identity / 패션 브랜드 BI
2023
PPOC
Smart Fashion APP BI
2023
HHHHH_
Fashion Brand Identity / 패션 브랜드 BI
2023
COVENT
Smart Ai service BI
2023
Cafe de Fermier
Restaurant & Cafe BI
2023
Kc Cosmetics
Cosmetics BI
2023